Wednesday, January 20, 2010

Revisiting: Kim Kardashian hold the Cheese.

In a post that I made on March 30 2009, I wrote about Kim Kardashian and her airbrushed picture that was featured in Complex magazine. Although Ms.Kardashian claimed to love her body,the untouched pictures that were posted on the Magazine's website were replaced with a photograph that featured a lighter,"smoother" Kim. I also address the issue ,of unattainable beauty that America perpetuates through the media. One Of my fellow bloggers commented that if they were a celebrity with income based solely on looks they would push for retouched photos. Being Unhumanly beautiful pays the bills but at whose expense. There are thousands of women that strive to have the body that Ms.Kardashian herself doesn't even own with out the help of photoshop. It makes NO sense! Why circulate an image that is impossible to attain in real life? According to ANI news, a survey conducted by Dove beauty brand 2009 about models used in advertising. The findings show 96 percent of the women surveyed, believed that the models used in beauty advertising "were not a realistic representation of women today".The study also showed that 40 percent of the women surveyed felt that the ads made them self conscious about their own appearances. The study also showed an increase in the percent of women who wanted to see real people in beauty ads from 74 in percent 2004 to 95 percent in 2009. Europe has already begun to realize how detrimental the airbrushed images of models are to self-esteems,especial those of the youth. According to an article on FabSugar,a website that focuses on fashion,beauty,and entertainment,Europeans are pushing for a ban on digitally altered ads targeted to teens. A report quoted in the article says it found "a correlation between unhealthy behavior in adolescents who are exposed to images of skinny, airbrushed models." To further this "natural beauty campaign", I heard on a daytime talkshow that in Europe,magazines and ads are beginning featuring more "everyday" women.Although high-fashion is still a realm for the thin,this step is monumental quest to the rebuild of the self-esteem of women internationationally. . .We,the US, are claiming to be on the forefront of many issues the we face internationally yet in this case we are already behind. When we will follow suit? (Soon I hope)

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